When building a business web site there are some basic tools you would want to run and market your online business.

The idea of a business web site is to provide your business with an online marketing presence and tool to expand your customer base and increase your sales and profits. The web site should make this process easy while at the same time be cost-effective.

Your business web site should help your business:

• by generating leads from potential customers
• by servicing current and potential customers
• by advertising to current customers and prospective customers
• by increasing the number of customers returning and using your services again
• by increasing the average sales per customer 

To help you in this your business web site should provide you with:

• the ability to easily build a mailing list
• the ability to email your customers and mailing list without having to transfer data to other tools
• the ability to add promotions of special offers throughout your web site
• the ability to optimize every page for search engines
• the ability to add new pages, products and information, i.e. to maintain a dynamic web site, easily and quickly
• the ability to edit and change current pages easily and keep your site up to date
• the ability to limit access to certain sections of your web site to selected users
• the ability to make it worthwhile for customers to return and continue use your services

Even with a basic installation of Joomla, your web site can provide your business with these functions. And by extending your site with some of the thousands of extensions you can either improve the basic Joomla web site services or expand on the business tools you have at your disposal.

If you are maintaining your own web site you can find these extensions in the Joomla Extensions Directory.

If your need someone to help you install and set up your Joomla based business web site consider our services at Empower! CMS Web Design or DirectoriesPro Marketing